Creating long-term, profitable relationships with customers has always been a top focus of business. The value of optimum customer relationships is reflected in higher revenues, reduced costs and tangible competitive advantages. A successful implementation of mySAP Customer Relationship Management (CRM) can profoundly change your company's position within its customer base and market. Integrated with SAP R/3 or as a standalone solution, mySAP CRM is an open platform that flexibly supports all customer-driven tasks – operational as well as analytical – and all touch points (contact center, internet, face-to-face, partners).
CSC is recognized as one of the leading integrators of mySAP CRM solutions through our unrivalled experience in end-to-end implementation projects. Our emphasis on strategy, process and organization ensures that our clients do not go down the path of relying solely on a technology package to meet the complex needs of CRM.
Profitable growth is the goal of every company. To achieve this goal, companies must acquire, retain and develop their most valuable customers.
Obviously, every company has some knowledge of its customer base, but very few have consolidated disparate sources of information to achieve a complete view of customer activity.
Optimization of this information – channeling, defining, analyzing and using it – is the key to understanding true customer value.
CRM projects have been associated with many failures, primarily due to unachievable expectations set by the marketing hype of technology vendors and the complexities involved with integrating the processes and organization components.
However, the reality remains that CRM investments have the potential to deliver amongst the highest returns of measurable value. Benefits
mySAP CRM provides a range of sophisticated CRM solutions, such as multi-channel customer interactions, a single view of the customer across the enterprise, customer information repositories and segmentation of customers for value-added services.
These functionalities are enabled by a set of state-of-the-art technologies, some of which are specific to the mySAP CRM application.
Just like any software package, mySAP CRM can bring its benefits only if the fundamental strategies are sound, processes are clearly mapped and initial concept and implementation are closely interwoven.
CRM is more than a technical implementation of a new software.
It is therefore especially critical to select a strong and experienced consulting partner that can fully realize the powerful potential of mySAP CRM.
CSC offers the end-to-end consulting services you need to meet your CRM business objectives, combining strong mySAP CRM technical capabilities with a continuous focus on business value creation.
CRM Diagnostics. Our business experts assist you in reviewing your organization’s overall CRM capabilities and opportunity areas. This results in a roadmap of CRM initiatives, prioritised based on ROI analysis.
Project Management. Our approach to Project Management has been developed through years of real-world experience on large-scale, international SAP assignments.We actively employ SAP rapid implementation methodology (ASAP) and our own holistic CatalystTM methodology in order to guarantee quality and speed of delivery.
Process Improvement. In collaboration with your business executives, our industry consultants propose and implement improvements to your customer-facing processes in order to prepare the way for successful mySAP CRM implementation.
mySAP CRM Package Implementation. Based on the business process blueprint, our experienced mySAP CRM consultants configure the application to meet your business needs. The business executives stay continuously involved through a collaborative approach of iterative prototyping, ensuring that the system design is in line with the business requirements.
Change Management. We employ a pragmatic and effective approach towards change management. Specialized consultants assist you in dealing with typical change management topics that are important for the success of your CRM project, such as stakeholder alignment & commitment, expectations management, training & communication and the deployment of new operating procedures.
Systems Integration. Our technical consultants are skilled in integrating mySAP CRM with whatever external SAP or non-SAP systems you use for business, leveraging state-of-the-art technologies like BAPI, XI, Java and XML.
CSC's global SAP practice has 4,000 dedicated SAP consultants, and CSC is an SAP Preferred Solution Delivery Partner for CRM.
Employing our end-to-end capabilities spanning from management consulting through to hosting, we have successfully completed more than 35 mySAP CRM implementations across a variety of industry sectors. Our clients benefit from this extensive experience via proven best practice methodologies.
Our deep industry expertise, renowned collaborative culture, sound application knowledge and extensive leadership capabilities make CSC the ideal source for all your mySAP CRM strategic and implementation services.
